Blog

The Focus of Your Blog – Whiteboard Friday

In general, you want a blog that accomplishes several things: attracts new customers, generates links, establishes you as an expert in your field, and grows your brand. In this Whiteboard Friday, Rand Fishkin explains why it's a bad idea to have a narrow focus on your specific target audience.   https://fast.wistia.com/embed/iframe/na5yh2c1h5  

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Marketing by Generation with Neil Patel

In this article, "How to Reach Baby Boomers, Gen-Xers and Millennials with Your Online Marketing," Neil Patel explains how to reach each generation using different tactics and strategies. He argues that it makes sense to segment your marketing efforts by generation, especially if you have a product or service which would appeal to multiple generations. A few surprises:… Continue reading Marketing by Generation with Neil Patel