Once again, Dilbert nails it!
In general, you want a blog that accomplishes several things: attracts new customers, generates links, establishes you as an expert in your field, and grows your brand. In this Whiteboard Friday, Rand Fishkin explains why it's a bad idea to have a narrow focus on your specific target audience. https://fast.wistia.com/embed/iframe/na5yh2c1h5
Did Steinbeck have a blog? Did Hemingway have a blog? Did Anais Nin have a blog? They were all writers, of course, and I think what they kept were journals. The difference between a journal and a blog is that a journal would be considered "private," whereas a blog is something that is out in the... Continue Reading →
In this article, "How to Reach Baby Boomers, Gen-Xers and Millennials with Your Online Marketing," Neil Patel explains how to reach each generation using different tactics and strategies. He argues that it makes sense to segment your marketing efforts by generation, especially if you have a product or service which would appeal to multiple generations. A few surprises:... Continue Reading →
So I just watched Passengers last week. Honestly, it was fantastic. I loved it despite itself, honestly, and that's a lot coming from me. I was prepared to like this film for several reasons: Jennifer Lawrence is fantastic Chris Pratt is fantastic MOVIES IN SPACE FTW! On a space ship, for reals! Michael Sheen is... Continue Reading →
It started with a request: a mutual friend introduced me to someone who needed some help. Could I help with writing and editing? “Sure,” I said. The catch was that I’d need to have a business license. I knew I could help this friend: I knew I had writing and editing skills that were marketable,... Continue Reading →
So here I am, writing for the first time in a long time on my blog. It's been a while. I struggle with writing out loud / for the internet, because it will possibly be read by the people I write about. This is fine. It's a fine struggle to have, because it means I... Continue Reading →