Once again, Dilbert nails it!
In general, you want a blog that accomplishes several things: attracts new customers, generates links, establishes you as an expert in your field, and grows your brand. In this Whiteboard Friday, Rand Fishkin explains why it's a bad idea to have a narrow focus on your specific target audience. https://fast.wistia.com/embed/iframe/na5yh2c1h5
In this article, "How to Reach Baby Boomers, Gen-Xers and Millennials with Your Online Marketing," Neil Patel explains how to reach each generation using different tactics and strategies. He argues that it makes sense to segment your marketing efforts by generation, especially if you have a product or service which would appeal to multiple generations. A few surprises:… Continue reading Marketing by Generation with Neil Patel
It started with a request: a mutual friend introduced me to someone who needed some help. Could I help with writing and editing? “Sure,” I said. The catch was that I’d need to have a business license. I knew I could help this friend: I knew I had writing and editing skills that were marketable,… Continue reading The Origin Story of SpokeAnna