Marketing by Generation with Neil Patel

In this article, “How to Reach Baby Boomers, Gen-Xers and Millennials with Your Online Marketing,” Neil Patel explains how to reach each generation using different tactics and strategies. He argues that it makes sense to segment your marketing efforts by generation, especially if you have a product or service which would appeal to multiple generations.
A few surprises:
  • Gen-X has money! (Just kidding! Well, it was sort of a surprise to find that my own generation, Gen-X, has disposable income. We just spend it all on our student loans.)
  • Baby Boomers are on Facebook. You would think they want to see pictures of their grandchildren or something.
  • Millenials are far more likely to listen to a peer recommendation than the other two generations.
Just a reminder:
  • Baby boomers – born between 1946 and 1964
  • Generation X – born between 1965 and 1980
  • Millennials – born between 1981 and 2000
Enjoy! marketing by generation
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