If you are a small business owner, you should use your email signature to promote your business.
Email signatures are a great way to tell people about your business. Since you email people youâ€™ve met in real life, or who have signed up from your website, itâ€™s a great way to promote your brand.
If you are a small business owner or the manager of a huge corporation, your email signature should have some basic information:
- Your Name
- Your Title
- Your Phone/ Cell Number
- Your Email
- Your Website
After this information, you have a lot of leeway to promote your business.
For example, if you regularly post great content on your blog, you could add a link to your blog. If you have a specific blog post that youâ€™d like to perform better, you can add that link.
Here are some other ideas:
- You could also add social media links to your social pages.
- You could also add a picture, so people begin to associate your face with your name and your brand.
- If you want people to come into your store, you could add that you serve coffee and cookies. (You should deliver if you promise this, seriously.)
You can get creative.
Hereâ€™s what my email signature looks like:
Someone told me once that I needed a motto – I know, it’s pretentious, but if I can start a business, everything you can imagine is real.
(This is about as nonsexy a blog topic as will appear on this blog. Just so you know.)