If you are a small business owner, you should use your email signature to promote your business.
Email signatures are a great way to tell people about your business. Since you email people you’ve met in real life, or who have signed up from your website, it’s a great way to promote your brand.
If you are a small business owner or the manager of a huge corporation, your email signature should have some basic information:
- Your Name
- Your Title
- Your Phone/ Cell Number
- Your Email
- Your Website
After this information, you have a lot of leeway to promote your business.
For example, if you regularly post great content on your blog, you could add a link to your blog. If you have a specific blog post that you’d like to perform better, you can add that link.
Here are some other ideas:
- You could also add social media links to your social pages.
- You could also add a picture, so people begin to associate your face with your name and your brand.
- If you want people to come into your store, you could add that you serve coffee and cookies. (You should deliver if you promise this, seriously.)
You can get creative.
Here’s what my email signature looks like:
Someone told me once that I needed a motto – I know, it’s pretentious, but if I can start a business, everything you can imagine is real.
(This is about as nonsexy a blog topic as will appear on this blog. Just so you know.)