I want to thank Ted Schmidt for graciously agreeing to be the first interviewee for my new series, Five Questions for Entrepreneurs. He has a wealth of information and insight about how businesses grow and become profitable. Pre-interview snippet: Anna: “You have the cleanest desk I think I’ve ever seen.” Ted: “When I…
Five Questions for Entrepreneurs – The Series
One thing I value greatly is listening to people’s stories. People have a wealth of information and insight. Creating opportunities to be seen and heard in our noise-filled culture is valuable work. One thing that I’ve noticed as an entrepreneur, is that it can be difficult to develop relationships with other entrepreneurs – isolation can…
6 Elements of a Written Content Strategy
There is a lot of great material out there about writing a content strategy for your business, but let’s make it simple, shall we? As a small business owner, you’re pressed for time, and so here is a rundown of the essential elements of a content strategy. Keyword research: If you have a Google AdWords…
Email Signatures
If you are a small business owner, you should use your email signature to promote your business. Email signatures are a great way to tell people about your business. Since you email people you’ve met in real life, or who have signed up from your website, it’s a great way to promote your brand. If…
Dilbert
Once again, Dilbert nails it!
The Focus of Your Blog – Whiteboard Friday
In general, you want a blog that accomplishes several things: attracts new customers, generates links, establishes you as an expert in your field, and grows your brand. In this Whiteboard Friday, Rand Fishkin explains why it’s a bad idea to have a narrow focus on your specific target audience.
Marketing by Generation with Neil Patel
In this article, “How to Reach Baby Boomers, Gen-Xers and Millennials with Your Online Marketing,” Neil Patel explains how to reach each generation using different tactics and strategies. He argues that it makes sense to segment your marketing efforts by generation, especially if you have a product or service which would appeal to multiple generations. A few surprises:…
