I want to thank Ted Schmidt for graciously agreeing to be the first interviewee for my new series, Five Questions for Entrepreneurs. He has a wealth of information and insight about how businesses grow and become profitable. Pre-interview snippet: Anna: “You have the cleanest desk I think I’ve ever seen.” Ted: “When I... Continue Reading →
One thing I value greatly is listening to people’s stories. People have a wealth of information and insight. Creating opportunities to be seen and heard in our noise-filled culture is valuable work. One thing that I’ve noticed as an entrepreneur, is that it can be difficult to develop relationships with other entrepreneurs – isolation can... Continue Reading →
There is a lot of great material out there about writing a content strategy for your business, but let's make it simple, shall we? As a small business owner, you’re pressed for time, and so here is a rundown of the essential elements of a content strategy. Keyword research: If you have a Google AdWords... Continue Reading →
If you are a small business owner, you should use your email signature to promote your business. Email signatures are a great way to tell people about your business. Since you email people you’ve met in real life, or who have signed up from your website, it’s a great way to promote your brand. If... Continue Reading →
Once again, Dilbert nails it!
In general, you want a blog that accomplishes several things: attracts new customers, generates links, establishes you as an expert in your field, and grows your brand. In this Whiteboard Friday, Rand Fishkin explains why it's a bad idea to have a narrow focus on your specific target audience. https://fast.wistia.com/embed/iframe/na5yh2c1h5
In this article, "How to Reach Baby Boomers, Gen-Xers and Millennials with Your Online Marketing," Neil Patel explains how to reach each generation using different tactics and strategies. He argues that it makes sense to segment your marketing efforts by generation, especially if you have a product or service which would appeal to multiple generations. A few surprises:... Continue Reading →
It started with a request: a mutual friend introduced me to someone who needed some help. Could I help with writing and editing? “Sure,” I said. The catch was that I’d need to have a business license. I knew I could help this friend: I knew I had writing and editing skills that were marketable,... Continue Reading →
As a small business owner, it can feel like you never have time to do anything, let alone update your website. In the early days of the internet, it was enough to simply establish a website and leave it up for people to discover. This is no longer the case: you have to update your... Continue Reading →
