There is a lot of great material out there about writing a content strategy for your business, but let's make it simple, shall we? As a small business owner, you’re pressed for time, and so here is a rundown of the essential elements of a content strategy. Keyword research: If you have a Google AdWords… Continue reading 6 Elements of a Written Content Strategy
So I was talking to a friend of mine. I said, "My kid is in soccer. Does that make me a soccer mom?" (I was sort of afraid of her answer!) She replied, "Yes. Absolutely yes! It's like a Venn diagram: Are you a mom? Is your kid in soccer? If the answers to those questions… Continue reading soccer mom / mother’s day proclamation
If you are a small business owner, you should use your email signature to promote your business. Email signatures are a great way to tell people about your business. Since you email people you’ve met in real life, or who have signed up from your website, it’s a great way to promote your brand. If… Continue reading Email Signatures
Once again, Dilbert nails it!
In general, you want a blog that accomplishes several things: attracts new customers, generates links, establishes you as an expert in your field, and grows your brand. In this Whiteboard Friday, Rand Fishkin explains why it's a bad idea to have a narrow focus on your specific target audience. https://fast.wistia.com/embed/iframe/na5yh2c1h5
Did Steinbeck have a blog? Did Hemingway have a blog? Did Anais Nin have a blog? They were all writers, of course, and I think what they kept were journals. The difference between a journal and a blog is that a journal would be considered "private," whereas a blog is something that is out in the… Continue reading can you be a writer without a blog?
In this article, "How to Reach Baby Boomers, Gen-Xers and Millennials with Your Online Marketing," Neil Patel explains how to reach each generation using different tactics and strategies. He argues that it makes sense to segment your marketing efforts by generation, especially if you have a product or service which would appeal to multiple generations. A few surprises:… Continue reading Marketing by Generation with Neil Patel
It started with a request: a mutual friend introduced me to someone who needed some help. Could I help with writing and editing? “Sure,” I said. The catch was that I’d need to have a business license. I knew I could help this friend: I knew I had writing and editing skills that were marketable,… Continue reading The Origin Story of SpokeAnna
So here I am, writing for the first time in a long time on my blog. It's been a while. I struggle with writing out loud / for the internet, because it will possibly be read by the people I write about. This is fine. It's a fine struggle to have, because it means I… Continue reading Saturday morning musings / reasons not to go to the gym
As a small business owner, it can feel like you never have time to do anything, let alone update your website. In the early days of the internet, it was enough to simply establish a website and leave it up for people to discover. This is no longer the case: you have to update your… Continue reading Starter ideas for your business blog