No matter what your business is, you should have a website with clear information for your customers. How often you should update your website depends on what your industry is, what area you are in, what your competitors are doing, and your individual or business resources. A study commissioned by Google shows that 4 in 5 consumers use search engines to find local information, and that 50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same (Source).
I work with companies and business owners to refine business websites, a process called web content enhancement or revamping. I work to make the process easy for my clients: you clarify your goals and needs, and I make sure they are fulfilled with excellent writing, design, and communication.
Here are the steps in the process:
I meet with you to discuss your needs, wants, goals, and dreams for your website. We agree on scope of work, timeline and deliverables.
I conduct a thorough audit of your website, and research similar websites to look for current trends and industry-specific standards.
Integrating the notes from the interview, the audit, the research, I generate new content for your website.
You review and approve the new content and visuals, making changes as needed.
After edits, your web developer or I will upload the new material onto your website.
After final edits, your website is complete! Enjoy!