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My specialty at SpokeAnna is content marketing, “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” (Source) I develop a content strategy and work with clients to create web content which informs and delights customers.

Businesses can distinguish themselves from their competitors with excellent content marketing. As business owners, we want to provide our customers with the best product or experience possible. To do that, we need to inform them about our products and services in a way that keeps them coming back to interact with our business and our website.

In today’s connected age, your customers are interacting with your business through websites and social media before they make a purchase decision. Having an up-to-date website is crucial to business success: there are 12 billion internet searches per month on average in the United States, and 44% of online shoppers begin by using a search engine (Source). Having a mobile-friendly website is important, too, because more searches are conducted on mobile devices than desktop computers, according to Google. (Source)

One way to inform customers and keep them coming back is to have a blog. Statistics show that blogging regularly can bring customers: 82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly (Source).

At SpokeAnna, I help my clients with the more technical aspects of writing for websites, such as search engine optimization (SEO), keyword research, and usability concerns. Through creating content strategies, I help small businesses develop high-quality content that draws customers in and keeps them coming back.

For more details, please message me at 509-710-6052 or spokeanna@gmail.com.

I live in beautiful Spokane, WA, and my name is Anna, so now you know how my business got its name.