It started with a request: a mutual friend introduced me to someone who needed some help. Could I help with writing and editing?
“Sure,†I said.
The catch was that I’d need to have a business license. I knew I could help this friend: I knew I had writing and editing skills that were marketable, but what I didn’t know was how it would grow into its own thing and become a business.
So, I did what I do: research. I unleashed my Inner Hermione. I asked everybody from my mom to my husband what they thought of me starting my own business. (Somehow, “having a business license†transformed into “starting my own business†really fast.)
I asked my former boss, Ed Reese, for a meet and coffee, and asked him about the marketing world of Spokane, and whether or not I should start my own writing business. Remarkably, he took me seriously (a fact for which I remain grateful to him to this day).
Not only did he take me seriously, he encouraged me. “Sure there’s a market for better storytelling, better writing on company websites. You’ll have to convince people that they need you, though, which is typical no matter what business you’re in.â€
So, “yeah, go for it!†was what he said.
Being dramatic, I asked him, “What happens if I fail?â€
He shrugged his shoulders and said, “Eh. You’re out a hundred and fifty bucks.â€
So I went back to my new friend and now client and said that I would help, and we met for coffee (another typical move on my part). When I had my business license, I began to do the contracted work.
The name, “SpokeAnna,†was not even my own invention – a friend sent me an email that said, “Thus Spoke Anna,†and it stuck in my head. (At the time, I didn’t notice that it might have been a reference to Thus Spoke Zarathustra, which is a book I tried to read several times and just didn’t get.)
The business plan, the branding, the website, the blog, and the networking all came later. It started with a request – and, like always, I was happy to help.
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