Prospectus Development
Crafting a Powerful One-Page Document for Funders and Donors
A nonprofit prospectus is a brief, visual document that summarizes a nonprofit organization's most important aspects. It can be used to introduce the organization, or as a handout at investor meetings and presentations.
First Impressions: A well-crafted prospectus creates a strong first impression, drawing funders into your organization’s story.
Clear Communication: It distills complex information into easily digestible content, making it accessible for stakeholders.
Fundraising Efficiency: A powerful prospectus can significantly enhance your fundraising efforts by clearly outlining your needs and successes.
Why a Prospectus Matters
A prospectus can help nonprofits raise brand awareness, generate leads and attract capital.
It should be compelling and transparent, and should clearly state any risks or restrictions associated with the organization.
A prospectus can include:
Organizational overview: The organization's mission statement, target audience, programs, history, and services
Need for change: The problem the organization is trying to solve
Financial statements: Information about the organization's finances
Impact on the community: How the organization impacts the community
Past contributions: A record of past contributions
