Have you ever taken a road trip? Did you have a map to help you? That’s what a content strategy is for your website: a map. A content strategy can reach beyond your website and into your overall marketing efforts as well. What content do your customers need at all stages of the buyer’s journey to choose you? If you know what questions your customers are asking, you will have a better sense of what information they need from you, and this should be on your website.
How outdated is your content? If you don’t have an answer for that, I recommend a revamp. It helps to have an objective observer who will let you know what content is working for you, what content is not working, and where you have gaps in content. I work to make the process easy for my clients.
Case Studies convey that you are an expert in your field, that you can do what you say you can, and that you have a history of proven success. Case studies can provide the impetus for customers to choose you over your competitors.
Bravely tell your story. That involves showing a little vulnerability, and sometimes those revelations aren’t comfortable. The good news is, “wordsmithing” is something I’ve got covered – you share your story and I make it sound authentic.
Good writing entails a considerable amount of editing. It is true that good writing stands up to review, and poor writing can usually be shaped up with a few edits.